ABOUT US

FOUNDED IN NEW YORK CITY BY VYRA SCHER, LECHERY IS A LUXURY, GENDER-NEUTRAL, ECO-CONSCIOUS BRAND OF ITALIAN LEGWEAR & ACCESSORIES. LECHERY GAINED POPULARITY AFTER BEING CHOSEN BY SEVERAL A-LIST CELEBRITIES FOR ITS UNORTHODOX STYLES, SUPERIOR DURABILITY, & UTMOST COMFORT. THIS TRANSGENDER-WOMAN OF COLOR-OWNED BRAND FOCUSES ON HELPING CUSTOMERS CHAMPION THEIR BEAUTY INSIDE & OUT, REGARDLESS OF HOW THEY LOOK OR SELF-IDENTIFY. 

LECHERY IS A BRAND THAT CREATES A SPACE IN WHICH PEOPLE CAN FEEL COMFORTABLE IN EXPRESSING THEIR SEXIEST SELVES. WE, AT LECHERY, WANT TO BRING THAT DESIRE, THAT COMFORT, OF FEELING SEXY, WHEN THEY WEAR LECHERY PRODUCTS. THIS IS WHY OUR TAGLINE IS, “LECHERY IS THE SANCTUARY FOR THE SEXY YOU.”

READ MORE ABOUT VYRA SCHER AND HER STORY OF FOUNDING LECHERY:

HELLO! MAGAZINE SITS DOWN WITH OUR FOUNDER & CEO, VYRA SCHER, TO DISCUSS HOW SHE STARTED LECHERY INC., AND THE STRUGGLES SHE HAD TO ENDURE AS A TRANSGENDER-WOMAN OF COLOR IN BUSINESS.