ABOUT US
About Us
Welcome to LECHERY®, where luxury meets affordability in the most captivating way. Founded by the visionary Vyra Scher at the tender age of 20, LECHERY® started with a dream and $800. What began as a small venture has blossomed into a celebrated brand, renowned for its exceptional quality and innovative designs.
Our Story
In a world where fashion is often synonymous with exclusivity, Vyra Scher set out to create something different. With a keen eye for detail and a passion for elegance, she introduced LECHERY®, a brand dedicated to offering affordable luxury without compromise. Specializing in anti-scratch, shiny, laser-cut pantyhose, our signature product, the Lustrous Silky Shiny Pantyhose, has quickly become a must-have item.
Our Mission
LECHERY® is more than just a brand; it’s a movement. We believe in empowering our customers to embrace their beauty, both inside and out. Our woman-owned brand is committed to inclusivity and self-expression, ensuring that everyone feels confident and beautiful, no matter their appearance or identity.
Our Rise to Fame
Our journey to the top has been nothing short of extraordinary. LECHERY® gained significant recognition after being chosen by A-list celebrities like Selena Gomez and Bella Hadid. Their endorsement has propelled us into the spotlight, solidifying our status as a go-to brand for those who desire a touch of glamour and sophistication.
Where to Find Us
Today, LECHERY® is proud to partner with some of the most esteemed retailers in the industry. You can find our products at Target, Macy's, Kohl's, Nordstrom, JCPenney, Saks, and Anthropologie, among others. Our presence in these stores is a testament to our commitment to quality and our dedication to making luxury accessible to all.
Discover and Desire
At LECHERY®, we invite you to discover and desire. Explore our exquisite collection and experience the perfect blend of comfort, style, and affordability. Join us in celebrating beauty, empowerment, and the joy of feeling fabulous every day.
Welcome to LECHERY® – where every pair of pantyhose tells a story of elegance and empowerment.
Read more about Vyra Scher and her story of founding LECHERY®: Hello! Magazine sits down with our Founder & CEO, Vyra Scher, to discuss how she started LECHERY INC., and the struggles she had to endure as a Transgender-woman of color in business.